"With the proliferation of Digital television (Freeview, Sky etc.) comes an increase in channel idents and stings. Current cutting edge examples in this field include Channel 4, E4, BBC3, Five, dave, Sky 1, Mtv, the list goes on and on. Implementation of the identity extends to digital on-screen graphics (or DOGs which appear usually in the top left of your screen) to animated or filmed short channel identity 'stings' which play in between programs."
From the brief we were given for this project.
So what did we do? We discussed the possibility of re-branding the History channel, and we talked about certain styles we could do this in, but we felt that we weren't coming up with a strong name and we wanted to change the channel title, and couldn't come up with a comfortable style. Very quickly we decided to change our channel to one that would show cult films, one that would be better than the current Skymovies channels that show the same films over and over and over again.
We also had slight trouble coming up with a name, but by complete mistake when we were talking about some films and I happened to say 'yeah that film was a total peach' we realized we had found our name, Peach. We are both very happy with this title and think it is very strong and works really well with the channel. From this we quickly came up with a style for the stings, we both like the idea of filing certain scenes from picked films the draw over them with a cartoon style that we had seen in the film Juno.
When we presented this idea to our tutor he seemed really pleased with it and later suggested that instead of making the stings obvious of what they are advertising, why not simply do them as a charades game, then say what film is playing and at what time at the end of the advert.
Currently we have filmed a number of stings and are editing three of them so they can now be drawn over then edited further more till the final outcome. I will upload the final videos and logo once we have finished the project.
No comments:
Post a Comment