Thursday 10 December 2009

Spot Advertising


Advertising skin care product to tackle that ever so annoying and upsetting skin problem of all, acne. It is something that we have all experienced, some yes have had more horrible time with it than others have but we have all no doubt at some point in our teenage years had it at some point. It puts us down, can make people think they look unattractive, emotionally cause stress to people, and irritates the skin and can even leave scaring for the rest of your life. So what can we do about it? Well some would say that eating less junk food would probably help a little along with cutting down on drinking alcohol slightly, some would say moisturizing can calm the spots down along with herbal tea and leaves but I do not know much about them. What else can we do well according to the main companies who specialize in skin care treatment say that we should use their products, these are the well known spot treatments such as Clearasil and OXY along with supermarket home brands, but the big question is do they really work? Well I can say that I have been using them for years and can only say that they do not help get rid of them but will only keep them at bay and only if you wash your face at least twice a day as this keeps the pores clean and unlike soaps do not dry up your skin so easily.

Now that we know what these products are about and what they are for, how is it that these companies advertise their products? Do they do this well or are they simply just using false advertisement? I think we are all thinking the exact same thing, false advertisement. As spot mostly occur during the period we are teenagers our hormones got completely out of control and we cannot control when our voices break, when we start to sweat more, or even when we begin to show acne on our face, so it is for this age group that these products are aimed at, and that is where the false advertisements come into place because all they need to do is get a familiar face on the TV to say they have used this and it works, sorry kids but this just is not true.

Over the years Neutrogena have used popular teen icons to promote their products such as the girl who was in Smallville and the one from those awful High School Musical films, truly terrible films, and both of them would never even go out in the daylight if they had one single and possibly not noticeable spot on their face, they are on TV and film, thy have people who can easily cover their faces up and can afford better skin care treatment than stuff you can get in the supermarket. This probably does work in getting younger people to buy the product as more and more people want to be like the people they see on TV and in magazines, advertising different products for different uses in all sort of ads aimed at all sorts of people. I think it is a disgrace that they would falsely sell their product by using someone who has most likely never even used the product and think it would be a lot better if they advertised them with someone who we can see did have bad skin instead tricking people into thinking that someone who they can obviously see from whatever they are in have no traces on acne at all into buying them.

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