the bookeze

At the moment I am watching the latest episode of the apprentice, this week the task Lord Alan Sugar is making the contestants work in an industrial bakery but I am writing about last weeks episode where the two teams had to design and create a product to be sold to holiday goers for on the beach or by the pool.

It was the team Apollo that lost this particular task, which they rightly deserved to as well, due to their product being the most impractical and ridiculous products that has ever been made on the show, The Bookeze. The purpose of this product was that if someone was at the beach and wanted to read a book, but wanted to read without the uncomfortable sitting positions instead all they have to do is build up a book stand that will hold up the book in a wallet attached to the stand.

The problem that this problem had was that it was simply stupid, a person is to lie on their front and read from this. This would hurt a person neck with having to look up at the stand when lying on a beach towel, and it could only stand properly when placed in the sand, so it could only be used on the beach instead of at the pool. When reading the book it would be difficult as you would have to keep taking the book out and turning the pages. The stand itself would fall over easily as there was no weight or anything to help support it as it would just fall over with even the slightest touch of wind.

The idea of a product to make reading on holiday more comfortable but this was not an easier way to do so either and just how bad the team worked together, they did nothing but argue with each other and had no other idea to bring forth to the team.

This was a terrible idea that was terribly made followed by terrible pitches and this led to the team failing and loosing the task.